t’s not often that you hear of a blog outside of the B2B marketing space making it big.
You hear of companies like HubSpot, Kissmetrics, and Quick Sprout growing at massive rates.
But when do you hear about a baby clothes blog growing rapidly? That’s practically unheard of, right?
Well, it happened.
Shari Lott started Spearmint LOVE, which began in 2013 as an infant clothing and accessories blog.
She quickly became a rising star in the “mommy blogging” world, sharing her ideas and products with the world.
Unable to find the right cross blanket product for her daughter, she let her entrepreneurial mind go to work.
Before long, she had developed her own product, launching it using a free trial on BigCommerce.
It only took her one week to land her first sale online, and since then, she’s grown one of the most infamous e-commerce stores in the baby and children’s clothes space.
Just four years after its inception, Facebook’s 2017 Small Business Council invited her to join them.
Currently, Spearmint LOVE is generating 991% YoY growth with a 38% conversion increase YoY as well.
Their Facebook remarketing is almost unparalleled. Currently, they’re generating a 14.2x return on ad spend from Facebook and are seeing 12x YoY growth.
And the best part is:
Their average cost per conversion is $0.11.
Here’s how they’ve grown their blog and company 991% year over year and how you can follow in their footsteps.